Natalie Holtgrefe is an 9-year solar industry veteran. She is the Director of Marketing at Boston Solar, the #1 Massachusetts based residential installer, where she is part of the executive team, heads the marketing department and is charged with growing sales through various marketing channels. Prior to joining Boston Solar in December 2016, she was the Senior Marketing Manager at Yaskawa – Solectria Solar, the #1 commercial inverter manufacture in the U.S., where she built the marketing department and strategy from scratch, managed day to day marketing activities including brand, strategy and pricing and led them through a $4B acquisition, over 100% growth and 90% CAGR. Prior to joining Yaskawa, Natalie began her solar marketing career at Spire Solar, an equipment manufacturer for modules, where she helped develop the strategy and branding for the Company as well. She is bilingual in English/Spanish and holds a BS in Business Management from Fitchburg State University and MA in Spanish from New York University. Her hobbies include spending time with her husband and daughter, fishing, lobstering, gardening and beekeeping.